primetime

Television's golden hours

Primetime is the evening hours when television viewership peaks, typically 8–11 PM.

Networks schedule their most popular shows and charge advertisers premium rates during primetime.

The term extends to anything operating at peak capacity or importance: a primetime player, ready for primetime.

Something not ready for primetime is amateurish or underprepared.

broadcast

network

Interconnected system

Nielsen · viewership · advertising · commercials · sponsorship · airwaves · telecast · livestream · programming · scheduling

peak

ratings

Evaluative scores assigned

coveted · competitive · lucrative · flagship · marquee · top-rated

entertainment

sitcom

Episodic TV comedy series

showrunner · episodic · serialized · pilot · finale · cliffhanger · spin-off · crossover

evening

dinner-hour

Evening meal period

Categories
Opposites
broadcast scheduling

primetimelate night

Time near midnight

daytime · overnight · off-peak · early morning · dead zone

prominence/status

primetimeminor league

Lower-tier professional sports

second-string · bush league · amateur hour · B-list · small-time

prominence/desirability

primetimeoff-peak

Outside busiest hours

second-tier · marginal · low-profile · obscure · B-list

Family

time, prime, primary, primer, primarily, primed, primeval, priming

Familiarity
Top 100,000
Profile
Known to kids · Timeless · Everyday, not technical · Rated G