e-newsletters
Subscription email updates
E-newsletters are newsletters distributed by email rather than print.
Organizations use them to maintain contact with subscribers—sharing updates, promotions, or curated content on a regular schedule: Sign up for our weekly e-newsletter.
The term emerged as email replaced postal mailings but now sounds slightly dated, as most newsletters are digital by default.
Those enrolled for content
- mailing listCompiled recipient addresses
- contentWhat something contains
- editorOne who revises text
- frequencyRate of recurrence
distribution · readership · circulation · archive · back issues · issue · volume · masthead
Organized effort toward goal
- conversionAct of changing states
- click-throughActivating a hyperlink
- subject lineEmail's topic summary
- call-to-actionUrging audience response
segmentation · A/B testing · lead generation · funnel · opt-in · landing page · promotion · engagement
Unencoded readable characters
- email clientProgram for electronic correspondence
- renderingInterpretive depiction or performance
- responsive designLayout adapting to screens
- inboxMessage receiving folder
spam filter · SMTP · embed · formatting · alt text · preview pane · mobile-friendly · cross-platform
Marketing automation CRM software
Regular brief of happenings
- industry newsReports on a business sector
- tip sheetPublication offering predictions
- how-toPractical instruction format
- interviewFormal questioning session
case study · thought leadership · commentary · analysis · spotlight · Q&A · behind-the-scenes · milestone
subscribers
Those enrolled for content
- mailing listCompiled recipient addresses
- contentWhat something contains
- editorOne who revises text
frequency · distribution · readership · circulation · archive · back issues · issue · volume · masthead · contributor
campaign
Organized effort toward goal
- conversionAct of changing states
- click-throughActivating a hyperlink
- subject lineEmail's topic summary
call-to-action · segmentation · A/B testing · lead generation · funnel · opt-in · landing page · promotion · engagement · metrics
plain text
Unencoded readable characters
- email clientProgram for electronic correspondence
- renderingInterpretive depiction or performance
- responsive designLayout adapting to screens
inbox · spam filter · SMTP · embed · formatting · alt text · preview pane · mobile-friendly · cross-platform · load time
HubSpot
Marketing automation CRM software
weekly digest
Regular brief of happenings
- industry newsReports on a business sector
- tip sheetPublication offering predictions
- how-toPractical instruction format
interview · case study · thought leadership · commentary · analysis · spotlight · Q&A · behind-the-scenes · milestone · seasonal
- digital publicationse-books, ebooks, e-magazines, e-newspapers, e-journals
- digital servicese-signatures, e-billing, e-statements, e-government, e-governance
- digital resourceswebsites, databases, digital libraries, e-books, online archives
- E-journalse-journals, online magazines, e-zines, webzines, scholarly articles
e-newslettersdirect mail
Targeted postal advertising
newspapers · leaflets · broadsheets · brochures · zines
e-newsletterslive broadcasts
Programs transmitted instantaneously
real-time alerts · instant messaging · live streams · push notifications