readership

Magazine's collective audience

Readership is the collective audience of a publication—the people who regularly read a newspaper, magazine, blog, or author's work.

Publishers track readership to attract advertisers and gauge influence: The magazine's readership skews young and urban.

A readership can also describe the character of that audience: She built a loyal readership over years of blogging.

audience

subscribers

Those enrolled for content

bibliophiles · bookworms · patrons · consumers · public · market · clientele · viewers · listeners · aficionados

circulation

subscriptions

Recurring access agreements

issues · newspapers · magazines · periodicals · editions · publishing · sales · newsstands · reach · penetration

analytics

metrics

Standards for assessment

  • statisticsCollected numerical information
  • trendsPrevailing directions of change
  • dataFacts for analysis

survey · research · findings · insights · tracking · measurement · growth · decline · patterns · reports

engagement

interaction

Reciprocal action between parties

discussion · involvement · sharing · likes · clicks · views · retention · loyalty · response · letters

demographics

age

Duration of existence

ethnicity · occupation · geographic · urban · rural · suburban · socioeconomic · segmentation · profile · targeting

community

bookclub

Group discussing assigned literature

fellowship · guild · collective · forums · fandom · network · online · participants · devotees · scholars

Categories
Opposites
media consumption mode

readershipviewership

Collective television audience

listenership · spectatorship · radio audience · listeners · viewers

production vs. consumption

readershipauthorship

Origin of written work

editorship · writers · contributors · authors · journalists

Family

readerships

Familiarity
Top 100,000
Profile
Used worldwide · Timeless · Everyday, not technical · Rated G