sponsored links

Paid search results

Sponsored links are advertisements displayed alongside search results or web content, paid for by advertisers who want visibility when users search for related terms.

They're typically labeled "sponsored" or "ad" to distinguish them from organic results.

The term acknowledges that someone paid for the placement: The first three results were sponsored links for competing hotels.

Related

ad blocker · banner · banner ad · Google · affiliate · sidebar · revenue · marketing · commercial · placement · digital marketing · monetize · AdWords · search engine · PPC · targeting · targeted ads · cookies

Categories
Opposites
commercial intent

sponsored linksorganic content

Non-sponsored online material

user-generated content

Family

sponsor, sponsored, sponsoring, sponsors, sponsorship, sponsorships, link, links, linked

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Concrete · Everyday, not technical · Rated G