click through

Web page advancement

Click through is to follow a hyperlink, typically from an advertisement, email, or search result to a destination website.

The noun clickthrough (or click-through) measures this action: The ad campaign had a 3% clickthrough rate.

Marketers track clickthroughs to gauge how effectively content converts attention into engagement.

Related

navigate · dwell time · analytics · call to action · tapping · redirect · scrolling · A/B testing · heatmaps · banner ad · hovering · backlink · retargeting · landing page · hyperlink · display ads · pop up ad · impressions

Categories
Opposites
user engagement action

click throughignore

Refuse to notice

bounce · skip · back out · go back · abandon

response to call-to-action

click throughignore

Refuse to notice

dismiss · close out · opt out · decline · pass

Family

click, through, clicks, clicked, clicking, clicker, clickers, thorough, throughout

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Rated G