business-to-business

Between commercial entities

Business-to-business describes commerce between companies rather than between a company and individual consumers.

Often abbreviated B2B, it contrasts with business-to-consumer (B2C).

They specialize in business-to-business software sales.

The term appears frequently in marketing and e-commerce contexts.

commerce

B2B

Enterprise-to-enterprise commerce

supplier · vendor · buyer · transaction · contract · invoice · purchase order · bulk · distribution · sourcing

software

SaaS

Remotely hosted software access

  • enterpriseCommercial undertaking or initiative
  • platformRaised flat structure
  • CRMCustomer interaction tracking system

ERP · integration · API · Salesforce · HubSpot · dashboard · analytics · workflow · automation · cloud

relationships

partnership

Shared business arrangement

retention · loyalty · trust · long-term · collaboration · service agreement · renewal · referral · rapport · reliability

marketing

lead generation

Acquiring potential customer contacts

case study · sales funnel · prospect · outreach · cold calling · pitch · demo · RFP · networking · webinar

Opposites
transaction target

business-to-businessbusiness-to-consumer

Commercial sales to individuals

B2C · retail · direct-to-consumer · consumer · end-user

commercial model

business-to-businessretail

Sales to end users

mass market · consumer goods · storefront · e-commerce · peer-to-peer

Family

business, businesses, busily, busyness, busier, busiest, busied

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Abstract · Rated G