unboxing

Opening new purchases

Unboxing is the act of removing a product from its packaging, especially as filmed content shared online.

Tech reviewers and influencers record themselves opening new gadgets, toys, or luxury items, narrating first impressions: I watched an unboxing of the new iPhone before deciding to buy it.

The genre appeals to viewers' anticipation and vicarious consumption.

packaging

cardboard

Rigid paper for containers

package · parcel · wrapping · shipping · delivery · container · seal · instructions · manual · warranty

emotion

excitement

State of eager enthusiasm

curiosity · delight · wonder · amazement · eagerness · suspense · satisfaction · joy · novelty · awe

reveal

anticipation

State of awaiting something

showcase · discovery · launch · presentation · introduction · demonstration · announcement · unwrapping · exposure · emergence

creator

YouTube

Video-sharing website

viral · livestream · branding · sponsorship · engagement · thumbnail · algorithm · monetization · collaboration · affiliate

haul

shopping

Acquiring goods at retailers

items · merchandise · goods · assortment · fashion · apparel · cosmetics · jewelry · footwear · accessories

gadget

smartphone

Handheld connected computer

  • tabletFlat portable computing device
  • laptopPortable hinged computer
  • earbudsTiny insertable audio devices

smartwatch · drone · camera · console · device · tech · charger · accessory · Bluetooth · keyboard

Categories
Opposites
packaging action

unboxingboxing

Combat sport using fists

packing · reboxing · boxing up · packaging · wrapping

product lifecycle stage

unboxingdisposing

Getting rid of something

discarding · returning · recycling · donating · decluttering

product condition

unboxingused

Already been employed

secondhand · pre-owned · old · refurbished · vintage

Phrases
Family

box, boxing, boxes, boxer, boxed, boxy, boxful, boxwood, unbox

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Concrete · Positive · Everyday, not technical · Rated G