preferences
What you'd rather
Preferences are things you like better than alternatives—your favored choices among options.
The word often appears in contexts where you're asked to specify what you want: dietary preferences, Update your preferences in the settings menu.
Someone's preferences reveal their tastes and priorities: Her preference for quiet evenings over parties.
In formal contexts, to give preference to something is to prioritize it: Preference will be given to local applicants.
Habitual behavioral directions
- leaningsHabitual mental tendencies
- predispositionsPrior tendencies toward outcomes
- affinitiesNatural likenesses or attractions
- partialitiesUnfair favoring tendencies
penchants · predilections · proclivities · propensities · biases · druthers · likings · fondnesses
Modification to individual preference
- configurationArrangement of parts
- optionsAvailable courses of action
- defaultsPreset options or failures
- adjustmentsChanges to improve fit
setup · controls · menu · accessibility · privacy · notifications · display · personalization
Available courses of action
- alternativesOther available options
- selectionsChosen items from options
- favoritesMost preferred choices
- picksSelections from options
decisions · variety · elect · select · deliberation · discernment · consideration · evaluation
Ranked authority structure
- rankingsOrdered list by performance
- criteriaStandards for judgment
- weightingAssigning relative importance values
- importanceState of mattering
precedence · urgency · order · values · emphasis · significance · primacy · top choice
tendencies
Habitual behavioral directions
- leaningsHabitual mental tendencies
- predispositionsPrior tendencies toward outcomes
- affinitiesNatural likenesses or attractions
partialities · penchants · predilections · proclivities · propensities · biases · druthers · likings · fondnesses · dispositions
customization
Modification to individual preference
- configurationArrangement of parts
- optionsAvailable courses of action
- defaultsPreset options or failures
adjustments · setup · controls · menu · accessibility · privacy · notifications · display · personalization · toggles
options
Available courses of action
- alternativesOther available options
- selectionsChosen items from options
- favoritesMost preferred choices
picks · decisions · variety · elect · select · deliberation · discernment · consideration · evaluation · choosing
hierarchy
Ranked authority structure
- rankingsOrdered list by performance
- criteriaStandards for judgment
- weightingAssigning relative importance values
importance · precedence · urgency · order · values · emphasis · significance · primacy · top choice · first choice
palate
Oral cavity ceiling
- flavorsDistinct taste qualities
- cuisineCharacteristic cooking style
- gourmetConnoisseur of fine cuisine
savory · sweet · spicy · umami · aroma · gastronomy · connoisseur · foodie · dietary · culinary
- preferenceslikes, like, liking, favor, fondness
- customizationcustomize, customizing, personalize, personalizing, custom
- getting startedgetting started, start, begin, first steps, basics
- Audience Analysistarget audience, demographics, engagement, relatability, empathy
- market researchsurveys, focus group, focus groups, survey, consumer behavior
- economicssupply and demand, inflation, GDP, GNP, gross domestic product
preferencesdislikes
Mild negative feelings
aversions · antipathies · repulsions · turn-offs · pet peeves
preferencesrequirements
Necessary conditions for something
mandates · obligations · necessities · demands · imperatives
preferencesindifference
Lack of interest
apathy · unconcern · disinterest · impartiality · neutrality
- regional preferencesTastes varying by location
- food preferencesLiked and disliked cuisines
- sexual preferenceWho one desires romantically
- preference list
- son preferenceFavoring boys over daughters
- consumer preferencesWhat customers choose to buy