pricing power

Charge what you want

Pricing power is a company's ability to raise prices without losing customers.

A business with strong pricing power—through brand loyalty, unique products, or lack of competition—can increase prices and maintain sales volume: Apple has remarkable pricing power; people pay premium prices for iPhones.

Companies without it must compete on price or risk losing market share.

Opposites
market control

pricing powercommoditization

Reduction to undifferentiated goods

perfect competition · price sensitivity · race to the bottom · price competition · price wars

competitive position

pricing powercommoditization

Reduction to undifferentiated goods

commoditized · perfect competition · interchangeability · fungibility · substitutability

product differentiation

pricing powercommoditized

Made uniformly tradeable

undifferentiated · generic · interchangeable · substitutable · fungible

Family

pricing, power, price, prices, priced, pricey, priceless, pricer, repricing

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Abstract · Rated G