color psychology
Shades affecting minds
Color psychology is the study of how colors influence human emotions, perceptions, and behavior.
Marketers and designers rely on it when choosing brand colors or room décor, believing that red stimulates urgency while blue evokes calm and trust.
The field blends legitimate research on color perception with folk beliefs and cultural associations that vary widely across societies.
The company hired a consultant versed in color psychology to redesign their packaging.
Creating distinctive identity
- advertisingPaid promotional communication
- logo designCreating identifying symbols
- consumer behaviorPatterns in purchasing choices
- brand identityCompany's distinctive public face
call to action · packaging · target audience · conversion · retail design · product design · signage · brand recognition
Prevailing emotional condition
- feelingSensed inner state
- calmFree from agitation
- excitementState of eager enthusiasm
- energyPower to do work
warmth · coolness · passion · serenity · aggression · trust · optimism · sadness
Treating ailments with hues
- healingRestoration of health
- wellnessOverall state of health
- relaxationState of being unwound
- stress reliefReduction of mental tension
balance · light therapy · visualization · mood enhancement · sensory room
Color's specific character
- saturationState of complete permeation
- brightnessDegree of light emitted
- contrastNotable difference between things
- chromaticityHue-saturation specification
warm colors · cool colors · complementary colors · tint · shade · tone · visual weight · afterimage
Planning indoor spaces
- focal pointCenter of interest
- spatial perceptionSensing relative positions
- room sizeInterior space dimensions
- lighting effectsControlled illumination for ambiance
feng shui · wayfinding · accessibility · user experience · workspace design
Meaningful imagery in faith
- national colorsOfficial hues of country
- seasonal colorsHues marking time's passage
branding
Creating distinctive identity
- advertisingPaid promotional communication
- logo designCreating identifying symbols
- consumer behaviorPatterns in purchasing choices
brand identity · call to action · packaging · target audience · conversion · retail design · product design · signage · brand recognition · visual identity
mood
Prevailing emotional condition
- feelingSensed inner state
- calmFree from agitation
- excitementState of eager enthusiasm
energy · warmth · coolness · passion · serenity · aggression · trust · optimism · sadness · anxiety
chromotherapy
Treating ailments with hues
- healingRestoration of health
- wellnessOverall state of health
- relaxationState of being unwound
stress relief · balance · light therapy · visualization · mood enhancement · sensory room
hue
Color's specific character
- saturationState of complete permeation
- brightnessDegree of light emitted
- contrastNotable difference between things
chromaticity · warm colors · cool colors · complementary colors · tint · shade · tone · visual weight · afterimage · achromatic
interior design
Planning indoor spaces
- focal pointCenter of interest
- spatial perceptionSensing relative positions
- room sizeInterior space dimensions
lighting effects · feng shui · wayfinding · accessibility · user experience · workspace design
religious symbolism
Meaningful imagery in faith
- national colorsOfficial hues of country
- seasonal colorsHues marking time's passage
- Art Psychologyart therapy, creative process, artistic expression, emotional expression, self-expression
- Color Meaninggreen growth, emotional response, emotional impact, warm colors, cool colors
- Visual Persuasionads, advertisements, billboards, posters, logos
- color termsblack, white, red, blue, green
- memory termsremembering, recollection, flashback, recall, reminiscence
- persuasionpersuade, persuasion, persuasive, convince, convincing
color psychologyoptics
Science of illumination
colorimetry · spectroscopy · chromatics · photometry · color theory
color psychologyachromatic
Lacking visible hue
monochrome · grayscale · black and white · colorlessness · neutral tones
color psychologycolor blindness
Inability to perceive hues