adbot
Automated marketing agent
An adbot is an automated program that delivers advertisements, typically on websites or social media platforms.
The term combines "ad" and "bot" (robot).
Adbots range from legitimate ad-serving software to malicious programs that inject unwanted ads into browsers or generate fake clicks to inflate advertising revenue.
Displayed strip with message
- popupSuddenly appearing window
- displayPresentation for viewing
- impressionEffect on the mind
- click-throughActivating a hyperlink
CPM · retargeting · programmatic · interstitial · pre-roll · mid-roll · sponsored · reach
Written words for performance
- crawlerSomething that inches along
- spiderWeb-spinning arachnid
- algorithmFinite problem-solving procedure
- scheduledArranged for specific time
programmatic · autonomous · API · trigger · rule-based · workflow · auto-generated
Relating to conduct
- contextualRelative to surrounding conditions
- demographicStatistical population category
- geolocationDigital position identification
- retargetingRe-advertising to past visitors
segmentation · keyword · interest-based · remarketing · fingerprinting · cross-device · personalization · exclusion
Unsolicited bulk messages
- intrusiveInvading others' privacy
- deceptiveCreating false impressions
- clickbaitSensationalized content for traffic
- malvertisingHarmful code in ads
consent · GDPR · opt-out · transparency · disclosure · astroturfing
Act of changing states
- impressionEffect on the mind
- engagementCommitment to wed or attend
- attributionAssigning origin or cause
- ROIProfit-to-cost ratio
funnel · heatmap · session · pixel · tracking · dashboard · KPI · benchmark
banner
Displayed strip with message
- popupSuddenly appearing window
- displayPresentation for viewing
- impressionEffect on the mind
click-through · CPM · retargeting · programmatic · interstitial · pre-roll · mid-roll · sponsored · reach
script
Written words for performance
- crawlerSomething that inches along
- spiderWeb-spinning arachnid
- algorithmFinite problem-solving procedure
scheduled · programmatic · autonomous · API · trigger · rule-based · workflow · auto-generated
behavioral
Relating to conduct
- contextualRelative to surrounding conditions
- demographicStatistical population category
- geolocationDigital position identification
retargeting · segmentation · keyword · interest-based · remarketing · fingerprinting · cross-device · personalization · exclusion · placement
spam
Unsolicited bulk messages
- intrusiveInvading others' privacy
- deceptiveCreating false impressions
- clickbaitSensationalized content for traffic
malvertising · consent · GDPR · opt-out · transparency · disclosure · astroturfing
conversion
Act of changing states
- impressionEffect on the mind
- engagementCommitment to wed or attend
- attributionAssigning origin or cause
ROI · funnel · heatmap · session · pixel · tracking · dashboard · KPI · benchmark · reporting
adbotsales representative
One who sells professionally
advertising executive · door-to-door salesman · brand ambassador · account manager · account executive
adbotad blocker
Software filtering promotional content
adblocker · spam filter · popup blocker · content filter · pop-up blocker
ad, bot, advertise, advertised, chatbot, advertiser, adverts