Schlitz

Old American beer

Schlitz is a brand of American beer, once among the most popular in the United States.

The name appears in the slogan "the beer that made Milwaukee famous." In casual speech, Schlitz sometimes stands in for cheap or working-class beer generally: He sat on the porch with a Schlitz.

beer

lager

Cold-conditioned beer

  • pilsnerCrisp, golden Czech-style brew
  • brewSteeped or fermented drink
  • draftPreliminary version of text

tap · keg · bottle · pint · six-pack · can · chug · foam · head · cold

brewery

Milwaukee

Wisconsin's biggest metropolis

hops · barley · yeast · brewmaster · bottling · kegging · production · factory · vats · tanks

brand

slogan

Memorable promotional phrase

  • jingleBrief advertising melody
  • logoCompany identifying symbol
  • marketingPromoting goods to consumers

advertising · trademark · gusto · tagline · billboard · commercial · sponsorship · identity · reputation · decline

vintage

retro

Evoking recent past

midcentury · collectible · memorabilia · neon sign · bar sign · tap handle · coaster · tray · flat top · antique

Categories
Opposites
beer quality/prestige

Schlitzcraft beer

Small-batch artisanal beer

Stella Artois · Heineken · Belgian ale · Guinness · Sierra Nevada

cultural/class signifiers

SchlitzDom Pérignon

Legendary French bubbly

Macallan · craft cocktails · bottle service · Grey Goose

beer production scale/philosophy

Schlitzcraft brewery

Small independent beer producer

microbrewery · nanobrewery · homebrew · brewpub · small-batch

Family

slit, slits, slitting, slitted

Familiarity
Top 1,000,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated PG