Schlitz
Old American beer
Schlitz is a brand of American beer, once among the most popular in the United States.
The name appears in the slogan "the beer that made Milwaukee famous." In casual speech, Schlitz sometimes stands in for cheap or working-class beer generally: He sat on the porch with a Schlitz.
Cold-conditioned beer
Wisconsin's biggest metropolis
- brewingBeverage preparation process
- fermentationMicrobial sugar conversion
- maltSprouted grain for brewing
- hopsBittering agent for ale
barley · yeast · brewmaster · bottling · kegging · production · factory · vats
Memorable promotional phrase
- jingleBrief advertising melody
- logoCompany identifying symbol
- marketingPromoting goods to consumers
- advertisingPaid promotional communication
trademark · gusto · tagline · billboard · commercial · sponsorship · identity · reputation
Evoking recent past
- classicOf lasting excellence
- nostalgicLonging for the past
- AmericanaHeritage artifacts or music
- midcenturyAround the 1950s
collectible · memorabilia · neon sign · bar sign · tap handle · coaster · tray · flat top
lager
Cold-conditioned beer
tap · keg · bottle · pint · six-pack · can · chug · foam · head · cold
Milwaukee
Wisconsin's biggest metropolis
- brewingBeverage preparation process
- fermentationMicrobial sugar conversion
- maltSprouted grain for brewing
hops · barley · yeast · brewmaster · bottling · kegging · production · factory · vats · tanks
slogan
Memorable promotional phrase
advertising · trademark · gusto · tagline · billboard · commercial · sponsorship · identity · reputation · decline
retro
Evoking recent past
midcentury · collectible · memorabilia · neon sign · bar sign · tap handle · coaster · tray · flat top · antique
- Defunct BrandsPan Am, Enron, Woolworth's, Circuit City, RadioShack
- American BeersPabst, Falstaff, Schaefer, Ballantine, Olympia
- Hesse PlacesFrankfurt, Marburg, Offenbach, Wiesbaden, Limburg
- Vogelsbergvolcanic lakes
Schlitzcraft beer
Small-batch artisanal beer
Stella Artois · Heineken · Belgian ale · Guinness · Sierra Nevada
Schlitzcraft brewery
Small independent beer producer
microbrewery · nanobrewery · homebrew · brewpub · small-batch