Grey Goose

French wheat spirit

Grey Goose is a brand of French vodka, marketed as premium and associated with upscale bars and nightlife.

The name evokes elegance through the image of the bird.

Ordering Grey Goose signals a preference for top-shelf liquor: Grey Goose and tonic, please.

It appears in hip-hop lyrics as a status symbol.

Related

craft cocktail · France · flight · Moscow mule · luxury · bottle service · distillation · premium · branding · waterfowl · martini · smooth finish · gander · Russia · bottle · Poland · marketing · duty free

Categories
Opposites
market positioning/quality tier

Grey GooseKamchatka

Far eastern Russian peninsula

Barton · Nikolai · well vodka · rotgut · cheap vodka

national origin in vodka

Grey GooseStolichnaya

Russian vodka brand

Beluga · Chopin · Finlandia

brand image/consumer culture

Grey GooseNew Amsterdam

Dutch colonial settlement on Manhattan

Seagram's

Family

gray, goose, grey, grayish, greyish, grayness, gosling, greyness, graybeard

Familiarity
Top 500,000
Profile
Concrete · Everyday, not technical · Rated PG