Pabst

Blue Ribbon brand

Pabst is an American beer brand, best known for Pabst Blue Ribbon (PBR), a cheap lager that became iconic among hipsters and working-class drinkers alike: We drank Pabst at the dive bar.

The brand name derives from the brewery's founder.

Pabst Blue Ribbon won awards at nineteenth-century competitions, hence the ribbon on its label.

award

blue ribbon

Highest competition award

gold medal · winner · excellence · distinction · fair · competition · quality · premium · best in show

beer

lager

Cold-conditioned beer

  • breweryBeer manufacturing facility
  • pilsnerCrisp, golden Czech-style brew
  • draftPreliminary version of text

can · six-pack · keg · tavern · cheap · domestic · Milwaukee · American · light beer · mass-produced

hipster

ironic

Expressing contrary meaning

artisanal · indie · beard · flannel · gentrification · thrift · Brooklyn · Portland · tattoos · mustache

brand

logo

Company identifying symbol

  • trademarkRegistered commercial identifier
  • ribbonSlender ornamental strip
  • redPrimary color, warm

white · blue · slogan · advertising · iconic · American · heritage · legacy · corporate · marketing

nostalgia

Americana

Heritage artifacts or music

old-school · vintage · throwback · classic · memories · bygone · heritage · tradition · sentimental · retro

Categories
Opposites
beer market positioning

Pabstcraft beer

Small-batch artisanal beer

Stella Artois · Sierra Nevada · Heineken · local brewery · Belgian ale

cultural signification

PabstDom Pérignon

Legendary French bubbly

champagne · single malt scotch · craft cocktails · Grey Goose

production philosophy

Pabstcraft beer

Small-batch artisanal beer

microbrewery · small-batch · artisanal · local brewery · Sierra Nevada

Phrases
Family

papa, papal, papist

Familiarity
Top 500,000
Profile
Mostly American · Timeless · Concrete · Everyday, not technical · Rated PG