Madison Avenue
Manhattan marketing corridor
Madison Avenue is a major street in Manhattan, but the name has come to stand for the American advertising industry, which was historically concentrated there.
Used attributively, it suggests slick marketing, commercial persuasion, or image-conscious messaging: a Madison Avenue approach to political campaigns, Madison Avenue types in expensive suits.
The term can carry undertones of manipulation or superficiality.
Power to act
- campaignOrganized effort toward goal
- brandingCreating distinctive identity
- sloganMemorable promotional phrase
- jingleBrief advertising melody
copywriting · commercial · billboard · targeting · demographics · psychographics · consumer behavior · market research
Small fashionable stores
- designerOne who plans appearances
- flagship storesBrand's main retail locations
- upscaleElegant and expensive
- prestigeReputation commanding admiration
elegance · sophistication · glamour · retail · shopping · fashion · style · vogue
Central urban district
- brownstonesAttached urban residences
- skyscrapersExtremely tall urban buildings
- subwayUnderground transit passage
- taxicabsHired passenger vehicles
real estate · landmarks · zoning · metropolitan · urban · east side
agency
Power to act
- campaignOrganized effort toward goal
- brandingCreating distinctive identity
- sloganMemorable promotional phrase
jingle · copywriting · commercial · billboard · targeting · demographics · psychographics · consumer behavior · market research · ad space
boutiques
Small fashionable stores
- designerOne who plans appearances
- flagship storesBrand's main retail locations
- upscaleElegant and expensive
prestige · elegance · sophistication · glamour · retail · shopping · fashion · style · vogue · runway
midtown
Central urban district
- brownstonesAttached urban residences
- skyscrapersExtremely tall urban buildings
- subwayUnderground transit passage
taxicabs · real estate · landmarks · zoning · metropolitan · urban · east side
- Street NamesMain Street, High Street, Park Street, Church Street, Broadway
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- Affluent PlacesBeverly Hills, Monaco, Malibu, The Hamptons, Bel Air
- streetsstreet, road, sidewalk, sidewalks, pavement
- metonymsWall Street, Hollywood, the Kremlin, Capitol Hill, Downing Street
- Midtown ManhattanTimes Square, Grand Central Terminal, Empire State Building, Rockefeller Center, Broadway
Madison Avenueauthenticity
Quality of being genuine
truth in advertising · grassroots marketing · word of mouth · unvarnished truth · sincerity
Madison Avenueanti-consumerism
Opposition to excessive acquisition
counterculture · Haight-Ashbury · DIY culture · subsistence economy · barter system
Madison AvenueMain Street
Town's central thoroughfare
small-town America · rural America · mom-and-pop · Peoria · grassroots