rotogravure

Engraved cylinder press

Rotogravure is a printing process that uses engraved cylinders to transfer ink onto paper, producing high-quality images with rich tonal gradations.

The technique was once standard for newspaper photo supplements and magazine illustrations: the Sunday rotogravure section.

The word now sounds quaint, evoking an earlier era of print media.

printing

intaglio

Carving cut below surface

halftone · CMYK · tonal · reproduction · impression · proof · registration · density · viscosity · solvent

cylinder

copper

Reddish-brown metallic element

etching · roller · sleeve · grooves · cell · screening · proofing · depth · volume · precision

publishing

magazine

Bound periodical with articles

feature · photograph · illustration · celebrity · society · circulation · readership · newsstand · centerfold · spread

texture

glossy

Smooth and shiny

  • matteNon-reflective surface finish
  • satinGlossy-surfaced woven cloth
  • smoothWithout roughness or difficulty

embossed · tactile · richness · depth · velvety · lustrous · sharpness · clarity

typography

typeface

Lettering style design

layout · column · margin · bleed · gutter · imposition · signature · headline · caption · text

industrial

packaging

Protective product enclosure

converting · lamination · wallpaper · catalog · label · carton · wrapper · currency · banknote · security printing

press

rotary

Involving circular motion

rewinder · registration

Categories
Opposites
printing method

rotogravureletterpress

Printing from raised surfaces

offset printing · flexography · lithography · woodblock printing · woodcut

Family

engraving, gravure, photoengraving

Familiarity
Top 1,000,000
Profile
Used worldwide · Timeless · Concrete · Rated G