deceptive advertising
Fraudulent promotional claims
Deceptive advertising is marketing that misleads consumers through false claims, hidden fees, manipulated images, or material omissions.
The Federal Trade Commission regulates it in the United States, requiring that ads be truthful and substantiated.
What counts as deceptive varies—a mascara ad using false eyelashes, a burger photographed with inedible enhancements, fine print that contradicts the headline.
The lawsuit alleged deceptive advertising in the weight-loss claims.
- false claimsUntrue statements presented as fact
- misleadingCausing false beliefs
- hypeExaggerated promotional fanfare
- misrepresentationFalse or misleading statement
- pufferyOverblown self-promotion
too good to be true · overreaching · results may vary · hidden fees · bait-and-switch · limited time offer · act now · fraud · greenwashing · snake oil · paid actor · fine print · falsehoods · consumer fraud · advertising · passing off · scam · disclaimer
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