Generation Z

Today's young adults

Generation Z refers to people born roughly between the late 1990s and early 2010s, following millennials.

Often shortened to Gen Z, the term appears in discussions of generational differences, marketing demographics, and cultural shifts: Gen Z grew up with smartphones.

Members are sometimes called Zoomers, playing on the earlier Boomers.

values

climate activism

Organized push for ecological policy

inclusivity · diversity · representation · equity · sustainability · anti-racism · intersectionality · body positivity · cancel culture · activism

identity

post-millennial

Born after 1996

adolescent · teenager · young adult · cohort · demographic · generational · age group · coming-of-age

digital

TikTok

Short-form video service

social media · streaming · viral · influencer · memes · gaming · e-sports · emoji · YouTube · Discord

culture

side hustle

Secondary income venture

housing crisis · remote work · quiet quitting · entrepreneurship · thrifting · vintage · aesthetic · vibe · slay · no cap

challenges

anxiety

Persistent apprehensive distress

misinformation · loneliness · attention span · job market · cost of living · political polarization · doom scrolling

Categories
Opposites
generational sequence

Generation ZSilent Generation

1928-1945 demographic cohort

Greatest Generation · Boomers · digital immigrants · Generation X · Lost Generation

cultural values and stereotypes

Generation Zold guard

Conservative faction within organization

Phrases
Family

generation, Generation X

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Everyday, not technical · Rated G