sponsored post

Branded social update

A sponsored post is content on social media or a website that someone has paid to promote.

Unlike traditional advertisements, sponsored posts often mimic the style of regular content from the platform or creator, though they're typically labeled as sponsored or paid: This sponsored post is brought to you by... .

The term sometimes carries a slightly cynical edge, suggesting content whose enthusiasm may be bought rather than genuine.

Related

influencer marketing · hashtag · disclosure · native · content · paid · paid partnership · brand deal · partnership · collaboration · Instagram · social media · feed · engagement · marketing · affiliate · endorsement · campaign

Categories
Opposites
paid vs. organic content

sponsored postorganic content

Non-sponsored online material

user-generated content · native content · viral post · word-of-mouth

transparency of intent

sponsored poststealth marketing

Disguised promotional tactics

astroturfing · native advertising · guerrilla marketing

commercial vs. non-commercial motivation

sponsored postpassion project

Self-motivated creative undertaking

public service announcement

Family

sponsor, post, sponsors, sponsored, sponsoring, sponsorship, posts, posted, posting

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Concrete · Everyday, not technical · Rated G