geofencing

Virtual geographic boundaries

Geofencing is a technology that creates virtual boundaries around physical locations.

When a device enters or exits the defined area, it triggers an automated response—a notification, an ad, a security alert.

Retailers use geofencing to send promotions when customers approach stores; parents use it to know when children leave school grounds.

The app uses geofencing to clock employees in automatically.

tracking

GPS

Satellite-based location technology

logistics · telemetry · movement · transit · route · navigation · smartphone · check-in · geolocation · latitude

alert

notification

Formal notice given

breach · activation · warning · prompt · signal · message · detection · arrival · departure · reminder

boundary

perimeter

Shape's outer edge length

  • radiusCenter-to-perimeter distance
  • zoneBounded area designation
  • polygonMultisided plane figure

border · enclosure · limit · demarcation · edge · barrier · threshold · checkpoint · hotspot · area

privacy

consent

Voluntary agreement given

  • opt-inActively choose participation
  • opt-outChoose not to participate
  • GDPREU data protection law

transparency · anonymization · compliance · regulation

marketing

coupon

Certificate for reduced price

personalization · beacon · offer · discount · in-store · shopping · conversion · campaign

automation

IoT

Interconnected smart device ecosystem

scheduling · thermostat · lighting · action · API

Categories
Opposites
boundary type

geofencingwall

Vertical enclosing structure

barricade · concrete barrier · concrete wall · perimeter fence · security fence

location specificity

geofencinglocation-agnostic

Not tied to place

universal access · borderless · global reach · omnipresent · free roaming

surveillance and control approach

geofencinganonymity

Unknown identity state

untracked · opt-out · VPN · digital freedom · off-grid

Family

fence, defend, geography, defensive, fenced, fencing, geology, fences, geometric

Familiarity
Top 500,000
Profile
Used worldwide · Rated G