market area

Where vendors gather

A market area is the geographic region from which a business draws its customers or where a product is sold.

Retailers analyze market areas to understand demographics and competition: The store's market area extends about fifteen miles.

In broadcasting, market area refers to the territory reached by a station's signal.

Related

demographic · customers · customer base · reach · coverage · trade · district · shopping district · neighborhood · footprint · radius · local · retail · brick and mortar · consumers · shoppers · penetration · segment

Opposites
economic activity

market arearestricted zone

Area with limited access

exclusion zone · dead zone · virgin territory · hinterland

Family

market, area, markets, marketed, marketing, marketer, marketable, marketplace, supermarket

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Everyday, not technical · Rated G