customer base
Loyal patron pool
A customer base is the group of people or businesses that regularly buy from a company or use its services.
It represents the core audience a business depends on for revenue and often targets for repeat sales, loyalty programs, and new product offerings.
Companies work to grow, retain, or diversify their customer base: The startup expanded its customer base by offering a free trial.
A loyal customer base suggests consistent buyers who return over time.
Collective body of customers
- patronsRegular supporters or customers
- consumersThose who buy goods
- usersProduct or service clientele
- buyersThose who obtain goods
subscribers · accounts · end users · prospects · leads · active users · lapsed · small business
Continued holding or possession
- satisfactionState of fulfilled desires
- trustConfidence in another
- repeat businessRecurring customer transactions
- commitmentFirm pledge to act
rewards program · churn rate · CRM · personalization · brand ambassador · fidelity · preference · affinity
Recessed wall space
- targetingSelecting as objective
- B2BEnterprise-to-enterprise commerce
- B2CSelling directly to individuals
- verticalAt right angles groundward
industry · market share · penetration · expansion · acquisition · reach · growth · analytics
Duration of existence
- genderSocial identity category
- incomeRegular monetary receipts
- ethnicityShared cultural heritage group
- educationSystematic development of mind
occupation · household size · generation · millennials · baby boomers · seniors · socioeconomic · nationality
clientele
Collective body of customers
buyers · subscribers · accounts · end users · prospects · leads · active users · lapsed · small business · retail
retention
Continued holding or possession
- satisfactionState of fulfilled desires
- trustConfidence in another
- repeat businessRecurring customer transactions
commitment · rewards program · churn rate · CRM · personalization · brand ambassador · fidelity · preference · affinity · VIP
niche
Recessed wall space
- targetingSelecting as objective
- B2BEnterprise-to-enterprise commerce
- B2CSelling directly to individuals
vertical · industry · market share · penetration · expansion · acquisition · reach · growth · analytics · insights
age
Duration of existence
- genderSocial identity category
- incomeRegular monetary receipts
- ethnicityShared cultural heritage group
education · occupation · household size · generation · millennials · baby boomers · seniors · socioeconomic · nationality · urbanity
- intangible assetsintangible assets, patent, copyright, trade secret, brand
- investment metricsalpha, beta, risk, return, yield
- sales termsclosing, goods, pitches, stock, inventory
- targetstarget, bullseye, mark, aim, crosshairs
- brand equitybrand value, brand power, goodwill, brand recognition, brand awareness
- Market Leadershipmarket share, monopoly, duopoly, market leader, number one
base, custom, customer, customary, customers, accustomed, accustom, unaccustomed, customarily