company name

What's the firm?

A company name is the official title under which a business operates and is legally recognized.

It appears on contracts, signage, and marketing materials.

Company names range from descriptive (General Motors) to invented (Kodak) to personal (Johnson & Johnson).

Choosing one involves trademark searches and state registration: We spent weeks brainstorming company names before settling on one.

Related

acronym · etymology · legal entity · intellectual property · cultural adaptation · word of mouth · Fortune 500 · wordplay · neologism · incorporation · LLC · letterhead · brand equity · brand awareness · phonetics · firm · naming · business

Categories
Opposites
entity type

company nameproduct name

Commercial item's title

personal name · brand name · place name · trademark · domain name

naming formality

company namecommon noun

General name for things

trade name · doing business as · nickname · slang term

specificity of identification

company namegeneric term

Nonspecific identifying phrase

common noun · generic name

Family

name, company, companion, accompany, nominate, nameless, nominee, companions, accompanying

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G