the customer is always right

Merchant's concession mantra

A business motto meaning that customer satisfaction should be the priority, and complaints should be addressed rather than disputed.

The phrase is often invoked sarcastically by employees who know the customer is plainly wrong: She demanded a refund for a product we don't sell, but hey, the customer is always right.

Sometimes extended to "the customer is always right in matters of taste"—acknowledging that businesses should stock what people want to buy, not what they ought to want.

Related

transparency · accountability · respect · personalization · have a nice day · problem-solving · loyalty · honesty · expectations · active listening · deference · appeasement · integrity · communication skills · money back guarantee · adaptability · feedback · trustworthiness

Opposites
business philosophy

the customer is always rightcaveat emptor

Warning to shoppers

buyer beware · take it or leave it · no refunds · my way or the highway · no exceptions

power dynamics

the customer is always rightseller's market

Conditions favoring vendors

power dynamics in transactions

the customer is always rightrationing

Limiting distribution during scarcity

Family

customer, custom, customs, customary, customarily, customize, customization, customized, always

Familiarity
Top 100,000
Profile
Known to kids · Timeless · Abstract · Everyday, not technical · Rated G