personas
Adopted social identities
Personas is the plural of persona—a role, character, or public image someone presents.
The word often implies a distinction between one's authentic self and the face shown to others: She maintains separate personas for work and social media.
In marketing and design, personas are fictional user profiles representing target audiences: We developed three customer personas for the campaign.
Face-worn concealment
- costumeClothing for portrayal
- characterNature, symbol, or role
- rolePosition or part
- portrayalDepiction of someone
depiction · embodiment · enactment · performance · actor · stage · monologue · ensemble
Individual identity, personhood
- authenticityQuality of being genuine
- self-conceptOne's own identity perception
- self-imageOne's view of oneself
- self-expressionConveying one's inner world
individuality · public self · private self · true self · false self · ego · alter ego · self-presentation
Intended recipients of content
- demographicStatistical population category
- segmentationDivision into sections
- customer journeyConsumer's path to purchase
- pain pointsProblems causing frustration
user research · stakeholder · end user · market research · focus group · archetype
Inner personality essence
- animusDeep-seated hostility
- shadowLight blocked by object
- heroOne admired for courage
- mentorTrusted wisdom-giving advisor
trickster · herald · shapeshifter · sage · magician · creator · ruler · caregiver
Digital user representation
- profileSide-facing outline
- usernameAccount identification string
- handlePart for gripping
- online identityVirtual representation of oneself
screen name · sockpuppet · catfish · influencer · brand identity · social media · anonymity · pseudonym
mask
Face-worn concealment
portrayal · depiction · embodiment · enactment · performance · actor · stage · monologue · ensemble · casting
selfhood
Individual identity, personhood
- authenticityQuality of being genuine
- self-conceptOne's own identity perception
- self-imageOne's view of oneself
self-expression · individuality · public self · private self · true self · false self · ego · alter ego · self-presentation · facade
target audience
Intended recipients of content
- demographicStatistical population category
- segmentationDivision into sections
- customer journeyConsumer's path to purchase
pain points · user research · stakeholder · end user · market research · focus group · archetype
anima
Inner personality essence
mentor · trickster · herald · shapeshifter · sage · magician · creator · ruler · caregiver · orphan
avatar
Digital user representation
online identity · screen name · sockpuppet · catfish · influencer · brand identity · social media · anonymity · pseudonym · trolling
- personasmujer, hombres, mujeres, nino, ninos
- customer experiencecustomer journey, touchpoints, customer experience, satisfaction, feedback loops
- marketing softwarecampaigns, leads, contacts, workflows, email templates
- pretend playmake believe, pretend, pretend play, dress-up, dollhouse
- consumer insightspsychographics, demographics, behaviors, attitudes, values
- design processbrainstorming, prototyping, concept, wireframe, sketches
personasauthenticity
Quality of being genuine
true nature · naked truth · standards · essence · soul
personastransparency
State of being see-through
openness · vulnerability · candor · unguardedness · directness
personasinner life
One's private mental world
shadow self · unconscious · psyche · soul · interiority
- in personBodily present somewhere
- personal spaceComfort distance around oneself
- a personOne human being
- first personGrammatical self-reference perspective
- personal essaysNonfiction exploring the author's life
- missing personUnlocated person sought by authorities
person, personal, personality, persona, impersonal, personable, personify, impersonate, personalize