repeat customers

Loyal clientele base

Repeat customers are people who return to buy from the same business more than once.

The term emphasizes loyalty and satisfaction—customers who come back rather than switching to competitors.

Businesses prize repeat customers because acquiring new ones costs more than retaining existing ones: Our repeat customers account for sixty percent of revenue.

We built the business on repeat customers and word of mouth.

Related

devotion · retention · familiar · familiar faces · faces · rapport · trust · habit · preference · rewards · membership · loyalty program · frequent · shoppers · patrons · clientele · recurring · steady

Categories
Opposites
customer history/purchase frequency

repeat customersfirst-time buyers

Those acquiring property initially

first-time visitors · newcomers · prospects · walk-ins

loyalty/retention status

repeat customersbargain hunters

Family

repeat, customer, repeats, repeated, repeating, repeatable, repetition, repetitive, repetitively

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G