online retail

Web-based commerce

Online retail is the buying and selling of goods through websites or apps rather than physical stores.

The term covers everything from massive platforms like Amazon to small businesses selling directly to consumers.

Online retail has transformed how people shop.

Also called e-commerce or e-tail.

Opposites
sales channel medium

online retailbrick-and-mortar

Physically present business

in-store shopping · shopping centers · counter service · door-to-door sales · market stalls

distribution model

online retailin-store shopping

Buying merchandise at physical locations

try-before-you-buy · wholesale · cash-and-carry · counter service · personal shopping

Family

online, retail

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G