Super Bowl ad
Costly game spot
A Super Bowl ad is a television commercial aired during the Super Bowl, the championship game of American professional football.
These ads command the highest prices in television advertising—often millions of dollars for thirty seconds—because of the massive viewership.
Companies debut ambitious, cinematic spots hoping to generate buzz: Did you see that Super Bowl ad with the talking dog?
The term extends to online discussion of these commercials as cultural events in themselves.
- commercialPaid broadcast promotion
- ad spotPurchased promotional airtime
- big gameLarge hunted wildlife
- game dayScheduled sporting event
- halftimeMidpoint break in games
touchdown · Budweiser · million · million dollars · celebrity · celebrity cameo · funny · viral · premiere · brand · audience · expensive · thirty-second · time slot · Doritos · puppy · hype · media blitz
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- endorsementsendorsement, spokesperson, recommendation, top pick, approval
Super Bowl adpublic service announcement
Broadcast promoting civic awareness
super, bowl, supers, superb, superior, superiority, bowls, bowled, bowling