precampaign
Prior to canvassing
Precampaign describes the period or activities before an official campaign begins, especially in politics: precampaign polling, precampaign fundraising.
Candidates test messages, build staff, and court donors during the precampaign phase while maintaining they haven't decided to run.
The term also applies to advertising or military operations: precampaign planning.
Systematic opinion gathering
- strategyPlanned approach to goals
- fundraisingSoliciting money for organizations
- opposition researchInvestigating adversaries for damaging information
- messagingSending written digital communications
focus groups · grassroots · coalition building · exploratory committee · name recognition · volunteer recruitment · media training · battleground states
Information-gathering before action
- intelligence gatheringObtaining secret information systematically
- supply linesRoutes for transporting provisions
- terrain analysisExamination of ground characteristics
- war roomStrategic planning headquarters
mobilization · surveillance · contingency planning · forward bases · communication systems · mission briefing · command structure
Analyzing buyer preferences systematically
- competitive analysisSystematic study of market opponents
- budget allocationPlanned distribution of funds
- channel selectionPicking a broadcast frequency
- soft launchRestricted preliminary debut
polling
Systematic opinion gathering
- strategyPlanned approach to goals
- fundraisingSoliciting money for organizations
- opposition researchInvestigating adversaries for damaging information
messaging · focus groups · grassroots · coalition building · exploratory committee · name recognition · volunteer recruitment · media training · battleground states
reconnaissance
Information-gathering before action
- intelligence gatheringObtaining secret information systematically
- supply linesRoutes for transporting provisions
- terrain analysisExamination of ground characteristics
war room · mobilization · surveillance · contingency planning · forward bases · communication systems · mission briefing · command structure
market research
Analyzing buyer preferences systematically
- competitive analysisSystematic study of market opponents
- budget allocationPlanned distribution of funds
- channel selectionPicking a broadcast frequency
precampaigncampaign
Organized effort toward goal
general election · election day · declared · midcampaign · primary season
campaign, campaigner, campaigns, campaigning, campaigned, campaigners