grassroots campaign
Ordinary people organizing
A grassroots campaign is a political or social movement organized from the bottom up—driven by ordinary people rather than established institutions or leaders.
The image is of growth spreading naturally through the grass roots of a community: The candidate built a grassroots campaign through door-to-door canvassing.
Such campaigns typically rely on volunteers, small donations, and local organizing rather than top-down strategy or major funding.
- activismDirect effort for reform
- volunteerUnpaid willing participant
- communityCollective of connected people
- organizingSystematically putting in order
- movementChange in position
petition · canvassing · door-to-door · boots on the ground · local · supporters · town hall · house parties · rally · mobilize · get out the vote · voter registration · donation · small donors · flyers · signs · phonebank · outreach
- collective actionunite, join forces, team up, mobilization, movement
- Health Activismhealth policy, health equity, healthcare access, patient rights, advocacy group
- social movementscivil rights movement, women's liberation, labor movement, feminist movement, suffrage movement
- PRpublic relations, press release, PR agency, media kit, talking points
- PR tacticspress release, press conference, media kit, spokesperson, talking points
- referendumsreferendum, ballot measure, ballot initiative, proposition, ballot question
grassroots campaignparty machine
Organized political power structure
grass, roots, campaign, campaigns, campaigned, campaigning, campaigner, campaigners, grassy