wordmark
Styled brand name
A wordmark is a logo consisting entirely of stylized text—usually a company or brand name rendered in a distinctive typeface: The Coca-Cola wordmark is instantly recognizable.
Unlike logos that combine symbols with text, a wordmark relies on typography alone to create visual identity.
Also called a logotype.
Company's product line name
- logoCompany identifying symbol
- corporate identityCompany's distinguishing visual persona
- namingAssigning a label
- taglineMemorable branding phrase
positioning · recognition · brand guidelines · visual identity · rebrand
Character style set
- typefaceLettering style design
- letterformA character's visual structure
- kerningLetter-pair spacing adjustment
- trackingMonitoring location over time
sans-serif · serif · logotype · lettering · lettermark · typographic · legibility · baseline
Highest point or tuft
- insigniaDistinguishing mark of rank
- badgeWorn symbol of membership
- sealAuthentication stamp or mark
- monogramInterlaced personal initials
coat of arms · sigil · heraldry · emblem · signet · escutcheon · device
Handwritten personal signature
- handwritingManual letter formation
- inscriptionText permanently marked
- initialsAbbreviated personal letters
- flourishTo grow vigorously
calligraphy · penmanship · script · sign-off
brand
Company's product line name
- logoCompany identifying symbol
- corporate identityCompany's distinguishing visual persona
- namingAssigning a label
tagline · positioning · recognition · brand guidelines · visual identity · rebrand
font
Character style set
- typefaceLettering style design
- letterformA character's visual structure
- kerningLetter-pair spacing adjustment
tracking · sans-serif · serif · logotype · lettering · lettermark · typographic · legibility · baseline · glyph
crest
Highest point or tuft
monogram · coat of arms · sigil · heraldry · emblem · signet · escutcheon · device
autograph
Handwritten personal signature
- handwritingManual letter formation
- inscriptionText permanently marked
- initialsAbbreviated personal letters
flourish · calligraphy · penmanship · script · sign-off
- brandingbrand identity, brand, brand equity, taglines, logos
- symbolssymbols, runes, symbol, asterisks, national symbol
- brand markslogo, brandmark, symbol, brand logo, corporate logo
- Brand Termsbrand name, trade name, logo, product name, company name
- Business Identifierslogo, brand name, company name, trade name, slogan
- emblem designlogo, crest, badge, seal, coat of arms