grassroots movement

Bottom-up political organizing

A grassroots movement is political or social activism that originates from ordinary people rather than established leaders or institutions.

The metaphor suggests growth from the ground up—local communities organizing around shared concerns before spreading outward: The campaign started as a grassroots movement in small towns.

Grassroots movements emphasize volunteer participation and community organizing over top-down direction.

Opposites
organizational origin and power direction

grassroots movementcorporate lobbying

Business efforts swaying lawmakers

party machine · government program · executive order · boardroom politics · backroom deal

authenticity of popular support

grassroots movementastroturfing

Disguised sponsored advocacy

front group · PR campaign

institutional status

grassroots movementestablishment

Founded organization or venue

the powers that be · ruling class · old guard · political machine · status quo

Family

grass, roots, movement, grassy, grasses, movements, grassed, grassroots, grassing

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Abstract · Positive · Everyday, not technical · Rated G