Rakuten

Tokyo online marketplace

Rakuten is a Japanese e-commerce and technology conglomerate, often called "the Amazon of Japan." In the United States, Rakuten is best known for its cash-back shopping platform: I got five percent back through Rakuten.

The company also owns interests in financial services, telecommunications, and professional sports teams.

marketplace

shopping

Acquiring goods at retailers

points · rewards · deals · online shopping · retail · customers · products · listings · checkout · cart

corporate

e-commerce

Internet-based buying and selling

IPO · acquisition · subsidiary · shareholders · revenue · headquarters · CEO · expansion · merger · earnings

fintech

banking

Financial institution transactions

insurance · securities · cryptocurrency · fintech · loans · investment · digital banking · transactions · financial services · brokerage

streaming

content

What something contains

video · entertainment · shows · anime · subscription · original content · viewing · episodes · series · platform

sports

Barcelona

Catalan capital city

NBA · football · soccer · La Liga · branding · advertising · sports marketing · logo · kit · stadium

mobile

telecom

Remote signal transmission field

smartphone · 5G · SIM · data plan · subscribers · coverage · tower · bandwidth · spectrum · connectivity

Categories
Opposites
retail model

Rakutenbrick-and-mortar

Physically present business

offline · department store · shopping mall · corner store · in-person

corporate origin and market focus

RakutenAmazon

Greek warrior women

eBay · Walmart · Alibaba

business model approach

RakutenWalmart

Largest global retailer

Costco · Amazon Basics · direct-to-consumer · wholesale

Family

raku

Familiarity
Top 1,000,000
Profile
Used worldwide · Concrete · Everyday, not technical · Rated G