Honda

Tokyo motorcycle giant

Honda is a Japanese multinational corporation best known for automobiles and motorcycles, founded in 1948.

The brand is associated with reliable, fuel-efficient vehicles: She's driven a Honda Civic for years.

Honda also manufactures power equipment, aircraft, and robotics. (Lowercase honda is the loop at the end of a lasso.)

company

Acura

Honda's luxury marque

automaker · research · development · patents · engineering · design · innovation · global · factory · dealership

vehicles

Odyssey

Epic of homecoming

  • CivicEconomy sedan brand
  • CR-VHonda compact crossover
  • sedanEnclosed passenger car

SUV · crossover · minivan · hatchback · coupe · hybrid · electric · showroom · test-drive · financing

engines

generator

Electricity-producing machine

tiller · snowblower · reliable · durable · horsepower · displacement · carburetor

motorcycles

VFR

Aviation using visual references

dual-sport · motocross · superbike · helmet · saddlebags · handlebars · fairing · exhaust · rider · biker

engineering

reliability

Consistent, predictable performance

transmission · suspension · chassis · aerodynamics · emissions · turbocharged · dependable · durable · long-lasting · proven

technology

hybrid

Thing of mixed parentage

  • roboticsAutomaton design field
  • sensingDetecting through perception
  • CVTStepless automatic powertrain

turbo · engineering · innovation · R&D · patents · ASIMO

motorsport

MotoGP

Premier motorcycle racing series

  • IndyMidwestern city nickname
  • racingSpeed competition sport
  • McLarenBritish racing manufacturer

championship · podium · qualifying · livery · sponsor · track · circuit · F1

competitors

Toyota

Japanese car company

  • NissanJapanese automaker
  • MazdaJapanese vehicle manufacturer
  • SubaruJapanese vehicle manufacturer

Mitsubishi · Hyundai · Kia · Ford · Chevrolet · Volkswagen · BMW · Mercedes

powersports

ATV

Off-road motorized vehicle

scooter · off-road · trail · recreational · utility · terrain

Categories
Opposites
national automotive origin

HondaFord

Major American automaker

Chevrolet · General Motors · Chrysler · Dodge · Jeep

brand positioning/image

HondaFerrari

Italian luxury automaker

Lamborghini · Rolls-Royce · Bentley · Bugatti · Maserati

corporate philosophy

HondaToyota

Japanese car company

Mitsubishi · Nissan

Phrases
Family

Hondas

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G