New Balance

Athletic footwear brand

New Balance is an American athletic footwear and apparel company, known for running shoes and the prominent "N" logo on the side.

Unlike competitors that outsource entirely, New Balance markets some shoes as made in the USA.

The brand has associations with both serious runners and a certain dad-shoe aesthetic: He's rocking the New Balances and cargo shorts.

footwear

sneakers

Casual athletic footwear

  • trainersThose who coach athletes
  • shoesProtective foot coverings
  • 327Integer after 326

1080 · soles · laces · insoles · outsoles · midsoles · tread · mesh · suede · leather

athletic

running

Swift foot travel

training · sprinting · cross-training · basketball · tennis · walking · gym · workout · fitness · cardio

heritage

Boston

Massachusetts state capital

craftsmanship · tradition · legacy · archives · retro · grey · time-honored · authenticity · iconic · OG

brand

logo

Company identifying symbol

  • trademarkRegistered commercial identifier
  • NB"Take special notice"
  • BostonMassachusetts state capital

sponsorship · endorsement · marketing · advertising · retail · merchandising · corporate · partnership · collaboration · global

comfort

cushioning

Softening force or fall

stability · orthopedic · ergonomics · fit · padding · shock absorption · insole · plush · responsive · lightweight

lifestyle

streetwear

Skate and hip-hop clothing

sneakerhead · 327 · collaborations · colorways · urban · trendy · hypebeast · resale · collectible · vintage

Categories
Opposites
brand rivalry/market competition

New BalanceNike

Triumph personified

Adidas · Under Armour · Reebok · Converse · Saucony

brand aesthetic/cultural positioning

New BalanceNike

Triumph personified

Yeezy · Air Jordan · Balenciaga · Supreme · Converse

manufacturing philosophy

New BalanceShein

Ultra-cheap clothing retailer

Nike · H&M · Zara

Family

new, balance

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Concrete · Everyday, not technical · Rated G