Saucony

Athletic footwear company

Saucony is an American athletic footwear and apparel company, known particularly for running shoes.

The brand competes with Nike, Asics, and New Balance in the performance running market: I picked up a pair of Sauconys for marathon training.

The name comes from Saucony Creek in Pennsylvania, where the company was founded.

running

marathon

Long-distance footrace

race · stride · pace · endurance · distance · sprinting · track · 5K · 10K · ultramarathon

footwear

running shoes

Footwear for athletic movement

Guide · Peregrine · cushioning · midsole · outsole · lacing · fit · arch support · toe box · breathable

brand

logo

Company identifying symbol

American · heritage · competition · endorsement · retail · specialty store · catalog · collection · lineup · model

history

1898

A calendar year

vintage · classic · retro · archive · reissue · throwback · iconic · legacy · evolution · craftsmanship

Categories
Opposites
brand market position

SauconyNike

Triumph personified

Adidas · Under Armour · Reebok · New Balance

footwear category

Sauconydress shoes

Elegant footwear for occasions

high heels · loafers · oxfords · stilettos · wingtips

Familiarity
Top 1,000,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G