Yeezy
Hyped streetwear kicks
Yeezy is the brand name for sneakers and apparel designed by Kanye West in collaboration with Adidas, launched in 2015.
The name derives from West's nickname.
Yeezys became highly coveted streetwear, known for limited releases that sold out instantly and commanded premium resale prices: I waited in line for six hours to get the new Yeezys.
The partnership ended in 2022 amid controversy.
German athletic apparel maker
- NikeTriumph personified
- dealAgreement or distribution
- royaltiesOngoing payments to creators
- billionOne thousand million
valuation · brand · empire · split · termination · inventory · sales · revenue
- streetwearSkate and hip-hop clothing
- athleisureExercise-meets-everyday fashion category
- neutralNot favoring any side
- earth tonesMuted natural color range
oversized · distressed · season · collection · runway · Paris · hoodies · sweatpants
Exaggerated promotional fanfare
- exclusiveLimited to one group
- limitedRestricted in extent
- dropsDescends or releases
- waitlistRoster of pending hopefuls
sellout · iconic · status · influence · trendsetter · celebrity · controversy · polarizing
Adidas
German athletic apparel maker
billion · valuation · brand · empire · split · termination · inventory · sales · revenue · partnership
Kanye
- streetwearSkate and hip-hop clothing
- athleisureExercise-meets-everyday fashion category
- neutralNot favoring any side
earth tones · oversized · distressed · season · collection · runway · Paris · hoodies · sweatpants · aesthetic
hype
Exaggerated promotional fanfare
waitlist · sellout · iconic · status · influence · trendsetter · celebrity · controversy · polarizing · coveted
350
Cardinal after 349
knit · soles · drops · colorways · resale · GOAT · deadstock · retail · silhouette · lacing
- Kanye WestThe College Dropout, Donda
- Sneaker Culturesneakers, kicks, sneakerhead, sneakerheads, deadstock
- Athletic BrandsReebok, Adidas, Under Armour, New Balance, Mizuno