Air Jordan

Basketball shoe dynasty

Air Jordan is a line of basketball shoes and athletic apparel produced by Nike, originally designed for Michael Jordan in 1984.

The shoes became iconic in sneaker culture, transcending basketball to become fashion items and collectibles: He waited in line for hours to get the new Air Jordans.

Often shortened to Jordans: Those are fresh Jordans.

sneaker

high-top

Shoe above the ankle

cushioning · laces · leather · suede · patent leather · mesh · silhouette · colorway · retro · OG

culture

streetwear

Skate and hip-hop clothing

outfit · flex · drip · kicks · rotation · collection · lineup · unboxing · campout · reseller

brand

Nike

Triumph personified

  • 23Integer after twenty-two
  • Space JamHybrid basketball-animation film
  • signatureHandwritten name for verification

Spike Lee · endorsement · banned · Bulls · championship · legacy · GOAT · legend · icon · heritage

collectible

resale

Second sale

limited edition · exclusive · release date · drop · raffle · authentication · box · hang tag · investment · flip

basketball

dunk

Briefly submerge in liquid

jumpshot · layup · hoops · rebound · fast break · hangtime · fadeaway · buzzer-beater · posterize · triple-double

Categories
Opposites
brand prestige/market positioning

Air JordanStarter

Athletic apparel company

knockoffs

cultural cachet and hype

Air Jordanorthopedic shoes

Footwear for foot problems

dad shoes · nursing shoes · Skechers · sensible shoes · shelf warmers

Family

air, airy, airs, airing, aerial, aired, airless, airiness, Jordan

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Concrete · Positive · Everyday, not technical · Rated G