H&M

Fast fashion chain

H&M is a Swedish multinational clothing retailer known for affordable, trend-driven fashion.

The name abbreviates Hennes & Mauritz—Hennes meaning "hers" in Swedish, reflecting the company's origins as a women's clothing store.

I got this jacket at H&M for thirty dollars.

fashion

clothing

Body coverings worn daily

  • apparelClothing collectively
  • basicsFoundational knowledge of something
  • trendsPrevailing directions of change

casual · wardrobe · style · garments · seasonal · lookbook · capsule · essentials · accessories · outfits

brand

logo

Company identifying symbol

chain · store · flagship · collection · label · affordable · trendy · global · expansion · collaboration

shopping

mall

Enclosed shopping center

rack · checkout · hanger · size · returns · online · cart · browse · purchase · deals

sustainability

recycling

Reprocessing used materials

eco-friendly · secondhand · rewear · greenwashing · ethical · supply-chain

collaborations

designer

One who plans appearances

Kenzo · capsule · exclusive · sellout · hype · queue · collab

Categories
Opposites
price point and luxury

H&MHermès

French luxury goods company

Chanel · Louis Vuitton · haute couture · Gucci · Prada

production model

H&Mslow fashion

Ethical, mindful clothing consumption

bespoke tailoring · Savile Row · made-to-measure · sustainable fashion · ethical fashion

customization and exclusivity

H&Mbespoke

Made to individual specifications

Savile Row · made-to-measure · custom tailoring · couture · atelier

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Concrete · Everyday, not technical · Rated G