Liberty Mutual
Boston insurance giant
Liberty Mutual is a large American insurance company offering auto, home, and life insurance.
The name combines patriotic imagery with the concept of shared risk.
Known for ubiquitous television advertising featuring the Statue of Liberty backdrop and the LiMu Emu mascot: I got a quote from Liberty Mutual.
Adopted principle of action
- claimsStatements of truth
- premiumsPayments for insurance coverage
- deductiblesPre-coverage personal payments
- liabilityLegal or financial obligation
indemnity · reimbursement · compensation · casualty · benefits · exclusions · endorsements · riders
Brief advertising melody
- sloganMemorable promotional phrase
- taglineMemorable branding phrase
- DougMasculine given name
- spokespersonAuthorized representative communicator
campaign · commercial · branding · billboard · testimonial · promotion · awareness · sponsorship
Risk evaluation and acceptance
- actuarialOf risk calculation
- policyholderOwner of insurance contract
- reinsuranceInsurers insuring themselves
- dividendsProfits paid to shareholders
annuities · investments · portfolio · solvency · risk management · reserves · capital · assets
policy
Adopted principle of action
- claimsStatements of truth
- premiumsPayments for insurance coverage
- deductiblesPre-coverage personal payments
liability · indemnity · reimbursement · compensation · casualty · benefits · exclusions · endorsements · riders · coverage limits
jingle
Brief advertising melody
spokesperson · campaign · commercial · branding · billboard · testimonial · promotion · awareness · sponsorship · mascot
underwriting
Risk evaluation and acceptance
- actuarialOf risk calculation
- policyholderOwner of insurance contract
- reinsuranceInsurers insuring themselves
dividends · annuities · investments · portfolio · solvency · risk management · reserves · capital · assets · quarterly earnings
Liberty Mutualstock company
Resident theatrical ensemble
Allstate · Progressive · AIG · MetLife · State Farm
Liberty MutualJPMorgan Chase
Multinational banking corporation
Bank of America · Wells Fargo · Goldman Sachs · investment bank · Citibank
liberty, mutual, liberties, liberate, liberation, liberator, liberal, liberalism, liberalize