Liberty Mutual

Boston insurance giant

Liberty Mutual is a large American insurance company offering auto, home, and life insurance.

The name combines patriotic imagery with the concept of shared risk.

Known for ubiquitous television advertising featuring the Statue of Liberty backdrop and the LiMu Emu mascot: I got a quote from Liberty Mutual.

coverage

policy

Adopted principle of action

liability · indemnity · reimbursement · compensation · casualty · benefits · exclusions · endorsements · riders · coverage limits

advertising

jingle

Brief advertising melody

  • sloganMemorable promotional phrase
  • taglineMemorable branding phrase
  • DougMasculine given name

spokesperson · campaign · commercial · branding · billboard · testimonial · promotion · awareness · sponsorship · mascot

financial

underwriting

Risk evaluation and acceptance

dividends · annuities · investments · portfolio · solvency · risk management · reserves · capital · assets · quarterly earnings

Opposites
insurance industry competitors

Liberty Mutualstock company

Resident theatrical ensemble

Allstate · Progressive · AIG · MetLife · State Farm

financial services sector

Liberty MutualJPMorgan Chase

Multinational banking corporation

Bank of America · Wells Fargo · Goldman Sachs · investment bank · Citibank

insurance market segment

Liberty MutualLloyd's of London

British insurance marketplace

self-insurance · uninsured

Family

liberty, mutual, liberties, liberate, liberation, liberator, liberal, liberalism, liberalize

Familiarity
Top 500,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G