Doritos

Orange-dusted triangular snacks

Doritos is a brand of flavored tortilla chips, triangular in shape and typically dusted with bold seasonings like nacho cheese or cool ranch.

The name has become nearly generic for this style of intensely flavored chip: The party spread included Doritos and salsa.

Doritos appear frequently in references to gaming culture and late-night snacking.

brand

Frito-Lay

Major American snack manufacturer

  • PepsiCoFood and beverage multinational
  • logoCompany identifying symbol
  • marketingPromoting goods to consumers

triangle shape · commercials · Super Bowl ads · packaging · slogan · crunch · advertising · sponsorship · trademark · product line

snacking

tortilla chips

Fried cornmeal triangles

munchies · finger food · dipping · salsa · queso · game day · vending machine · convenience store · chip bag · salty

culture

gaming

Interactive electronic entertainment

  • esportsProfessional video game competitions
  • Mountain DewCitrus-flavored carbonated beverage
  • memesSelf-propagating cultural units

dorm room · junk food · guilty pleasure · MLG · neckbeard · basement · couch · binge eating · comfort food · nostalgia

flavor

nacho cheese

Warm processed chip topping

seasoning · bold · zesty · tangy · cheesy · dust · intense · variety pack · limited edition · jalapeno

Categories
Opposites
flavor intensity

Doritoswater crackers

Thin, bland biscuits

saltines · matzo · rice cakes · pita chips · breadsticks

health perception

Doritoskale chips

Baked cruciferous snack

carrot sticks · celery · apple slices · health food · rice cakes

food processing/naturalness

Doritoscarrot sticks

Sliced raw carrots

celery · apple slices · whole foods · fresh fruit · raw almonds

Family

Dorito

Familiarity
Top 100,000
Profile
Known to kids · Mostly American · Concrete · Positive · Everyday, not technical · Rated G