Ghirardelli

Bay Area chocolatier

Ghirardelli is an American chocolate company founded in San Francisco in 1852, one of the oldest continuously operating chocolate manufacturers in the United States.

The name appears on premium chocolate products sold in supermarkets and specialty stores: I picked up some Ghirardelli squares for the recipe.

Ghirardelli Square, the company's former factory site, is now a San Francisco landmark.

place

San Francisco

Northern California metropolis

factory · tourist · cable car · shopping · marketplace · clock tower · bay view · historic site · attraction · destination

brand

San Francisco

Northern California metropolis

American · quality · luxury · gourmet · artisan · confectioner · packaging · gift box · logo · signature

chocolate

squares

Four-sided equal figures

truffles · brownie mix · hot cocoa · raspberry · mint · espresso · sundae · fondue · ganache · mousse

experience

sundae

Dressed-up frozen dessert

sampler · gift shop · souvenir · holiday · Valentine's · Easter · Christmas · celebration · treat · reward

Categories
Opposites
chocolate market positioning

GhirardelliHershey's

American chocolate manufacturer

Palmer · Nestle · Russell Stover · M&M's · Snickers

American vs. European chocolate heritage

GhirardelliLindt

Swiss chocolate company

Toblerone · Cadbury · Godiva · Leonidas · Milka

Family

chocolate

Familiarity
Top 1,000,000
Profile
Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G