Snickers

Caramel peanut candy

Snickers is a chocolate bar filled with nougat, caramel, and peanuts, made by Mars and one of the best-selling candy bars worldwide.

The name has become somewhat generic for peanut-caramel chocolate confections: She grabbed a Snickers from the vending machine. (Lowercase snickers means suppressed laughs.)

candy

chocolate

Sweet from cacao seeds

bar · mars · confectionery · sweet · chewy · gooey · fun-size · bite-sized · wrapper · trick-or-treat

advertising

hungry

Wanting to eat

appetite · hangry · slogan · commercial · celebrity · campaign · marketing · brand · tagline · hunger

Categories
Opposites
candy bar composition

Snickersdark chocolate bar

hard candy

brand positioning/satisfaction

SnickersFerrero Rocher

Hazelnut chocolate in gold foil

Godiva · rice cake · light snack

candy texture

SnickersKit Kat

Crispy layered chocolate bar

Crunchie · Three Musketeers · Milky Way · meringue · cotton candy

Family

snicker, snickered, snickering

Familiarity
Top 100,000
Profile
Known to kids · Timeless · Concrete · Positive · Everyday, not technical · Rated G