Lindt

Zurich chocolate maker

Lindt is a Swiss chocolate company, formally Lindt & Sprüngli, known for its premium chocolates and truffles.

Founded in Zurich in 1845, the brand became famous for developing the conching process that gives chocolate its smooth, melt-in-your-mouth texture.

Lindt is particularly associated with its gold-wrapped chocolate bunnies and Lindor truffles with soft centers.

I picked up a box of Lindt for the hostess gift.

chocolate

truffles

Expensive edible fungi

pralinesNut-studded sugar confections
SwissOf a neutral alpine nation
cocoaGround cacao seed powder

confectionery · ganache · milk chocolate · dark chocolate · white chocolate · bonbons · assortment · hazelnut · caramel · sea salt

luxury

premium

Added cost for better

indulgenceYielding to desire
giftItem given freely
eleganceRefined, graceful quality

gold foil · ribbon · packaging · boutique · craftsmanship · prestige · sophistication · treat · celebration · imported

brand

Swiss

Of a neutral alpine nation

ZurichSwiss financial center
conchingChocolate aeration and grinding
innovationCreating something original

heritage · tradition · logo · flagship store · factory · global · retail · advertising · seasonal · Easter

Categories

chocolatedark, cacao, white, bittersweet, cocoa powder
Food BrandsLay's, Doritos, Cheetos, Fritos, Tostitos
Snack BrandsOreo, Snickers, Kit Kat, Twix, Doritos
Swiss ExportsSwiss watches, Swiss chocolate, Swiss banks, Rolex, Toblerone
Swiss ThingsNestle, Rolex, Victorinox, Toblerone, Ricola
Bakery BrandsPepperidge Farm, Wonder Bread, Sara Lee, Little Debbie, Panera Bread

Opposites

chocolate market positioning

American chocolate manufacturer

Palmer · Tootsie Roll · Russell Stover · M&M's · Snickers

chocolate craftsmanship spectrum

Lindtcarob

Cocoa substitute from pods

baker's chocolate · candy melts

Phrases

linden treeDeciduous shade tree

Family

Familiarity: Top 500,000
Profile: Known to kids · Used worldwide · Timeless · Concrete · Positive · Everyday, not technical · Rated G