targeted advertising
Ads matching profiles
Targeted advertising is marketing directed at specific audiences based on their demographics, interests, browsing history, or purchasing behavior.
Online platforms collect user data to serve ads deemed relevant to individuals: I searched for running shoes once and now I'm getting targeted advertising for them everywhere.
The practice raises privacy concerns about how much companies know about consumers.
- cookiesSmall sweet baked goods
- browsing historyLog of visited sites
- demographicsStatistical population characteristics
- display adsVisual online advertisements
- geolocationDigital position identification
influencer marketing · video ads · social media ads · surveillance · market segmentation · personalized ads · algorithmic bias · consumer trust · privacy settings · do not track · retargeting · data mining · filter bubble · opt-out · clicks · profiling · Google · digital marketing
targeted advertisingbroadcast advertising
Promotional content via transmission
mass marketing · billboard advertising · television commercials · radio advertising
targeted advertisingbillboard advertising
Large-scale roadside marketing
native advertising · sponsorship · product placement · print advertising