snowball effect

Momentum breeds momentum

A snowball effect is a process that starts small and builds momentum, growing larger and faster as it continues—like a snowball rolling downhill, accumulating more snow.

The term usually describes situations where initial changes trigger increasingly significant consequences: One complaint led to others, and the snowball effect eventually forced the CEO's resignation.

Opposites
growth pattern

snowball effectdiminishing returns

Reduced benefit from additional effort

decay · decline · tapering off · petering out · fizzling out

momentum dynamics

snowball effectequilibrium

State of balance

homeostasis · regression to the mean · brake · check · restraint

progression type

snowball effectlinear progression

Movement in one direction only

steady state · even keel · plateau · stagnation · status quo

Family

ball, snow, snowball, effects, effective, snowstorm, snowflake, snowfall, effectiveness

Familiarity
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Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G