social sharing

Spreading content digitally

Social sharing is the act of posting or distributing content through social media platforms.

The term covers everything from sharing a news article on Facebook to reposting someone's video on TikTok.

Marketing professionals track social sharing as a metric of engagement: The campaign's social sharing exceeded expectations.

The phrase emphasizes the communal, public nature of spreading content online rather than sending it privately.

Opposites
audience scope

social sharingprivate messaging

Confidential digital conversation

personal correspondence · encrypted messaging · private chat · confidential communication · DM

communicative intent

social sharingsecrecy

Practice of hiding information

concealment · withholding · keeping to oneself · privacy · nondisclosure

content disposition

social sharinginformation retention

Keeping acquired knowledge accessible

stockpiling · accumulation · gatekeeping · exclusivity

Family

social, society, shared, associate, sharing, association, sociable, shares, associated

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Abstract · Everyday, not technical · Rated G