micro-targeting
Hyper-specific audience selection
Micro-targeting is the practice of tailoring messages to narrowly defined groups based on detailed data about their demographics, interests, or behaviors.
Political campaigns micro-target voters using information about their shopping habits, media consumption, and social media activity: The campaign micro-targeted suburban moms with ads about school funding.
Advertisers use similar techniques to reach specific consumer segments.
Consumer personality-based segmentation
- demographicsStatistical population characteristics
- analyticsSystematic examination of datasets
- algorithmsFinite instruction sequences
- data-miningExtracting patterns from datasets
clustering · profiling · variables · surveillance · scraping · aggregation
Tailoring to individual needs
- segmentationDivision into sections
- retargetingRe-advertising to past visitors
- click-throughActivating a hyperlink
- engagementCommitment to wed or attend
Voluntary agreement given
- GDPREU data protection law
- opt-outChoose not to participate
- trackingMonitoring location over time
- cookiesSmall sweet baked goods
fingerprinting · transparency · anonymization · regulation · disclosure · exploitation · manipulation
Organized efforts toward goals
- electionsFormal choosing of officials
- canvassingSystematic direct voter outreach
- disinformationIntentional deceptive falsehoods
- propagandaBiased information for influence
misinformation · gerrymandering · polling · messaging · PACs · grassroots · astroturfing
psychographics
Consumer personality-based segmentation
- demographicsStatistical population characteristics
- analyticsSystematic examination of datasets
- algorithmsFinite instruction sequences
data-mining · clustering · profiling · variables · surveillance · scraping · aggregation
personalization
Tailoring to individual needs
- segmentationDivision into sections
- retargetingRe-advertising to past visitors
- click-throughActivating a hyperlink
engagement · programmatic · impressions · cookies · remarketing
consent
Voluntary agreement given
cookies · fingerprinting · transparency · anonymization · regulation · disclosure · exploitation · manipulation
campaigns
Organized efforts toward goals
- electionsFormal choosing of officials
- canvassingSystematic direct voter outreach
- disinformationIntentional deceptive falsehoods
propaganda · misinformation · gerrymandering · polling · messaging · PACs · grassroots · astroturfing
- targetinggeotargeting, retargeting, remarketing
micro-targetingmass marketing
Undifferentiated consumer outreach
mass communication · broadcast advertising · mass media · spray and pray · carpet bombing
micro-targetingbroadcasting
Mass signal transmission
mass distribution · mass appeal · public address · blanket coverage · narrowcasting
target, microwave, microscope, micro, microbe, targeting, microchip, microcosm, micrometer