spokescharacter
Advertising cartoon representative
A spokescharacter is a fictional figure used to represent and promote a brand—Tony the Tiger for Frosted Flakes, the Geico gecko, Ronald McDonald.
Unlike celebrity spokespersons, spokescharacters are owned by the company and can't generate scandal or demand higher fees: The insurance company retired its longtime spokescharacter after the rebrand.
Group's symbolic figure
- logoCompany identifying symbol
- trademarkRegistered commercial identifier
- brand identityCompany's distinctive public face
- personificationAttributing humanity to non-humans
emblem · symbol · image · persona · figurehead · face · icon · representation
Having human characteristics
- costumeClothing for portrayal
- costumedWearing special attire
- furryCovered in soft hair
- cartoonAnimated or humorous illustration
animated · plush · stuffed · collectible · bobblehead · balloon · parade · meet-and-greet
Animated cereal brand ambassador
- Geico GeckoGreen spokesman reptile
- Michelin ManTire brand's mascot
- Pillsbury DoughboyBaking brand mascot
- Mr. CleanHousehold cleaner brand mascot
Ronald McDonald · Kool-Aid Man · Jolly Green Giant · Chester Cheetah · Flo · nostalgia · recognizable · beloved
Paid broadcast promotion
- pitchFrequency of sound
- endorsementFormal expression of support
- campaignOrganized effort toward goal
- promotionRank increase or publicity
jingle · tagline · slogan · testimonial · infomercial · spot · airtime · product placement
Commitment to wed or attend
- audienceGathered viewers collectively
- demographicsStatistical population characteristics
- targetingSelecting as objective
- reachExtend to touch
awareness · persuasion · influence · strategy · consumer · appeal · trust · relatability
mascot
Group's symbolic figure
- logoCompany identifying symbol
- trademarkRegistered commercial identifier
- brand identityCompany's distinctive public face
personification · emblem · symbol · image · persona · figurehead · face · icon · representation · intellectual property
anthropomorphic
Having human characteristics
cartoon · animated · plush · stuffed · collectible · bobblehead · balloon · parade · meet-and-greet · performer
Tony the Tiger
Animated cereal brand ambassador
- Geico GeckoGreen spokesman reptile
- Michelin ManTire brand's mascot
- Pillsbury DoughboyBaking brand mascot
Ronald McDonald · Mr. Clean · Kool-Aid Man · Jolly Green Giant · Chester Cheetah · Flo · nostalgia · recognizable · beloved · memorable
commercial
Paid broadcast promotion
- pitchFrequency of sound
- endorsementFormal expression of support
- campaignOrganized effort toward goal
promotion · jingle · tagline · slogan · testimonial · infomercial · spot · airtime · product placement · advertisement
engagement
Commitment to wed or attend
- audienceGathered viewers collectively
- demographicsStatistical population characteristics
- targetingSelecting as objective
reach · awareness · persuasion · influence · strategy · consumer · appeal · trust · relatability · loyalty
spokescharacterspokesperson
Authorized representative communicator
celebrity endorser · brand ambassador · spokesman · spokeswoman · influencer
spokescharacterfaceless corporation
spoke, spokes, spokesman, spokesmen, spokeswoman, spokeswomen, spokesperson, spokespeople, character