Tony the Tiger

Striped cereal mascot

Tony the Tiger is the cartoon mascot for Kellogg's Frosted Flakes cereal, an anthropomorphic tiger known for his muscular build and enthusiastic catchphrase "They're gr-r-reat!" Since 1952, he has appeared in advertising aimed at children.

The name sometimes describes someone with exaggerated enthusiasm or a booming, cheerful demeanor.

cereal

Frosted Flakes

Sugar-coated corn cereal

corn flakes · frosted · sugarcoated · cereal box · milk · bowl · spoon · morning · crunchy · sweetened

character

anthropomorphic

Having human characteristics

animated · stripes · orange · cereal box · Kellogg's · friendly · muscular · standing upright · thumbs up · smiling

catchphrase

slogan

Memorable promotional phrase

advertising · energetic · optimism · confidence · affirmation · iconic · catchy · growl · voice actor

advertising

mascot

Group's symbolic figure

jingle · marketing · campaigns · trademark · spokesperson · endorsement · promotion · brand ambassador · cereal box · print ads

nostalgia

childhood

Life's earliest phase

vintage · collectible · memorabilia · 80s · 90s · breakfast table · classic · iconic · generational · Americana

Categories
Opposites
mascot archetype/persona

Tony the TigerEeyore

Mr. Peanut · generic brand

food product values

Tony the Tigerorganic

From living matter

whole foods · unprocessed · healthy · farm-to-table · sugar-free

authenticity/reality

Tony the TigerBengal tiger

Large striped Asian feline

Siberian tiger · endangered species · apex predator · man-eater

Family

tony, tones, tonality, tiger, tigers, tigerish, tigress

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G